QR code ( Quick Response Code) is the trademark for a type of matrix barcode . A barcode is a machine-readable optical label that contains information about the item to which it is attached.. A QR code uses four standardized encoding modes (numeric, alphanumeric, byte / binary, and kanji) to efficiently store data; extensions may also be used.
Applications of QR codes include product tracking, item identification, time tracking, document management, and general marketing.
Ways in which one can make the best use of it in small business:
1.Use QR Codes for Advertising: This is a sure way to create association and connect customers by connecting directly to your webpage. Create a QR code with details and display it in your store or business for people to scan and redeem. It will help in promoting any kind of sales idea or offer.
2.Add a QR Code to Your Business Card: Instead of filling up your business card with all of your contact and social information, you include an easy and a more interesting way to contact you via a QR code.
3.Brand Your QR code: There are many sites which promotes or allows you to create personalized QR codes directly importing the logo into the code which will help in your branding.
4.On marketing materials: You have got brochures, programs, handouts, leaflets and various other materials in your hand. This will help in linking straight to the product page on your website, or the contact form to fill out for more information.
But there are certain things which should be kept in mind while using the QR codes .
If you are going to use QR codes for small business marketing, you will have to keep in mind that QR codes and the apps that scan them are still foreign to most people. So they have to be made aware of the necessary thing which should be done. Many people are starting to associate the codes with action, but you should assume that your customers will know what to do. Make it a point to spell out how to scan the QR code, and help instruct customers on where they can use scanner apps.
QR codes should provide some kind of value to the scanner. It may be easiest to direct QR code scanners to your website, but that’s likely not the most engaging place to send people. They should be given a clear idea of everything so that things becomes easier for them and your business gets some promotion.
So , if you are using it in your business or planning to use it then keep a check on how your using it and the types that may worth all your marketing efforts.