“which brand do  you use?”

” I do not use products apart from Dior!”

These are lines often heard among people especially among high society women in India . The story is the same in almost any commercially ‘happening’ city in the world except that the names of the designers keep changing.

Fashion is the trend word now . I think in today’s world fashion is going too dramatic as in almost everything we do  must be in fashion. People are making their own fashion statements in order to stand out from the commons. Its become like a rat race as to who is the most fashionable!! not only related to the clothing industry , this word has become the centreplace for every field be it home decor , cars , going places etc .

Through this way fashion is capturing a place not only on earth but also in the heart of people. It is like  an ancient tradition that is being improvised with the passage of an era. Starting from the renowned monarchy to the common people in this 21st century , it is still flourishing. Fashion is a big business now with all celebrities, businessmen and women, and sports persons supporting it.

The luxury brands which includes Gucci , Michael Kors , Dior, Armani , etc are on the top of the list craved by most of the people to make them a part of their style statement. Makeup brands like NYX , Urban Decay , clarins , Elizabeth Arden, etc are also a part of the most wanted list. Fashion industry is increasing day by day around the world and people too have become very conscious about it.

There are separate collection of clothing as per the seasonal changes – summer , winter , spring , autumn collections. Dress designers are mostly concentrating on wedding and they design as per the occasion. TV channels have been set up telecasting fashions shows and ramp walks to give people an idea about the upcoming trends in this industry.

Fashion in India is also beginning to make its mark on the international platform, as accessories, mehendi (designs made by applying henna to the palms of the hands and other parts of the body)  have gained international popularity because of social media .

In India, fashion has become a growing industry with international events such as the India Fashion Week and annual shows by fashion designers .The victories of a number of Indian beauty queens in International events such as the Miss World and Miss Universe contests have also made Indian models recognized worldwide.

Fashion designers such as Ritu Kumar, Ritu Beri, Rohit Bal,  Satya Paul,  Tarun Tahiliani, JJ Valaya and Manish Malhotra are some of the well- known fashion designers in India.  Fashion covers a whole range of clothing from ornate clothes designed for wedding ceremonies , sports wear and casual wear.

Comparing the past and the present, fashion for people has changed over time. Not only in India, but also the whole world has witnessed changes in fashion statements for both men and women.





QR codes for start ups

QR code ( Quick Response Code) is the trademark for a type of matrix barcode . A barcode is a machine-readable optical label that contains information about the item to which it is attached.. A QR code uses four standardized encoding modes (numeric, alphanumeric, byte / binary, and kanji) to efficiently store data; extensions may also be used.

Applications of QR codes include product tracking, item identification, time tracking, document management, and general marketing.

Ways in which one can make the best use of it in small business:

1.Use QR Codes for Advertising: This is a sure way to create association and connect customers by connecting directly to your webpage. Create a QR code with details and display it in your store or business for people to scan and redeem. It will help in promoting any kind of sales idea or offer.

2.Add a QR Code to Your Business Card:  Instead of filling up your business card with all of your contact  and social information, you include an easy and a more interesting way to contact you via a QR code.

3.Brand Your QR code: There are many sites which promotes or allows you to create personalized QR codes directly importing the logo into the code which will help in your branding.

4.On marketing materials:  You have got  brochures, programs, handouts, leaflets and various  other materials in your hand. This will help in linking straight to the product page on your website, or the contact form to fill out for more information.

But there are certain things which should be kept in mind while using the QR codes .

If you are going to use QR codes for small business marketing, you will have to keep in mind that QR codes  and the apps that scan them are still foreign to most people. So they have to be made aware of the necessary thing which should be done. Many people are starting to associate the codes with action, but you should assume that  your customers will know what to do. Make it a point to spell out how to scan the QR code, and help instruct customers on where they can use scanner apps.

QR codes should provide some kind of value to the scanner. It may be easiest to direct QR code scanners to your website, but that’s likely not the most engaging place to send people. They should be given a clear idea of everything so that things becomes easier for them and your business gets some promotion.

So , if you are using it in your business or planning to use it then keep a check on how your using it and the types that may worth all your marketing efforts.