“which brand do you use?”
” I do not use products apart from Dior!”
These are lines often heard among people especially among high society women in India . The story is the same in almost any commercially ‘happening’ city in the world except that the names of the designers keep changing.
Fashion is the trend word now . I think in today’s world fashion is going too dramatic as in almost everything we do must be in fashion. People are making their own fashion statements in order to stand out from the commons. Its become like a rat race as to who is the most fashionable!! not only related to the clothing industry , this word has become the centreplace for every field be it home decor , cars , going places etc .
Through this way fashion is capturing a place not only on earth but also in the heart of people. It is like an ancient tradition that is being improvised with the passage of an era. Starting from the renowned monarchy to the common people in this 21st century , it is still flourishing. Fashion is a big business now with all celebrities, businessmen and women, and sports persons supporting it.
The luxury brands which includes Gucci , Michael Kors , Dior, Armani , etc are on the top of the list craved by most of the people to make them a part of their style statement. Makeup brands like NYX , Urban Decay , clarins , Elizabeth Arden, etc are also a part of the most wanted list. Fashion industry is increasing day by day around the world and people too have become very conscious about it.
There are separate collection of clothing as per the seasonal changes – summer , winter , spring , autumn collections. Dress designers are mostly concentrating on wedding and they design as per the occasion. TV channels have been set up telecasting fashions shows and ramp walks to give people an idea about the upcoming trends in this industry.
Fashion in India is also beginning to make its mark on the international platform, as accessories, mehendi (designs made by applying henna to the palms of the hands and other parts of the body) have gained international popularity because of social media .
In India, fashion has become a growing industry with international events such as the India Fashion Week and annual shows by fashion designers .The victories of a number of Indian beauty queens in International events such as the Miss World and Miss Universe contests have also made Indian models recognized worldwide.
Fashion designers such as Ritu Kumar, Ritu Beri, Rohit Bal, Satya Paul, Tarun Tahiliani, JJ Valaya and Manish Malhotra are some of the well- known fashion designers in India. Fashion covers a whole range of clothing from ornate clothes designed for wedding ceremonies , sports wear and casual wear.
Comparing the past and the present, fashion for people has changed over time. Not only in India, but also the whole world has witnessed changes in fashion statements for both men and women.